The Luxembourg City Cinémathèque is pleased to present the book "Hitchcock. The brand. La marque Hitchcock à travers le temps" ("The Hitchcock Brand Through the Years") by Paul Lesch.
To this day, Alfred Hitchcock is one of the world's most famous filmmakers. More than 40 years after his death, his name and image continue to be a universal cultural reference that evokes cinematic quality, powerful filmmaking, suspense, dark humour and originality.
This book, which is being published as a companion to the exhibition of the same name held at Cercle Cité in Luxembourg City, analyses and provides examples of the intentional, purposeful creation of this "brand" – this pervasive and popular public image. Hitchcock drew on a host of methods and mechanisms that helped him shape an original, compelling and influential brand image that matched his ambitions.
"Hitchcock. The brand. La marque Hitchcock à travers le temps" ("The Hitchcock Brand Through the Years")
With a preface by Jean-Loup Bourget
Published by the Luxembourg City Cinémathèque
128 pages, 20 x 26.5 cm, paperback
Where to buy it
This book is available at the Cinémathèque and a number of bookshops and libraries.
Cinémathèque – Place du Théâtre
- Librairies Ernster (Luxembourg, Bertrange, Mersch, Ettelbruck)
- Librairie Alinea (Luxembourg)
- Librairie Um Fieldgen (Luxembourg)
- Diderich (Esch-sur-Alzette)
- Bibliothèque nationale du Luxembourg (National Library of Luxembourg) (Luxembourg)
- Cité Bibliothèque (City Library)(Luxembourg)