Today, H.R.H. the Grand Duke, the Minister of Health and the...
At a press conference held on 1 December 2020, the City of Luxembourg and the Union Commerciale de la Ville de Luxembourg (UCVL – Luxembourg City Business Association) presented the new cityshopping.lu platform, the latest measure to promote local business during the COVID-19 pandemic.
The platform, which is entirely devoted to shopping in Luxembourg City, has actually existed since 2009, but it has now been fully redesigned and upgraded with new features to cater to the new needs of those visiting and living in the capital, but above all, the city's retailers, who will have their very own digital shop window!
A new image
To mark the occasion, the platform had has a makeover, and it now fully reflects its purpose: to provide information. This is graphically depicted by the "i"s in its logo, which are linked together by a line symbolising the typical leisurely stroll taken by shoppers in the capital. The website interface now features bright colours – in tones that are neither too feminine nor too masculine – to create a lively, welcoming environment.
Virtual interface between shop owners and their customers
As a genuine showcase for shops in the city, the revamped cityshopping.lu is now open to all retailers in Luxembourg City, even those who are not UCVL members. As such, any shop owner can create and update their own page on the platform through the "Retail" database on commerce.vdl.lu.
Anyone who is looking for specific information, or simply browsing the platform, can follow their favourite shops and, at the click of a mouse, view further details about the items and services on offer (Wi-Fi, click & collect, toilets, access for persons with reduced mobility, home deliveries, etc.), opening hours, locations and accepted methods of payment. Other new features include support for including social media in shops' virtual windows, e.g. latest Facebook posts and links to Instagram, and for displaying products listed on the online sales platform Letzshop.lu. By redesigning cityshopping.lu, the City of Luxembourg and the UCVL have sought to create an interconnected tool for shops that brings together all of their online communications in one place.
To further enhance residents' and visitors' shopping experience in Luxembourg City, the platform features a powerful search engine that can be used to perform searches by brand, as well as a host of other criteria. And that's not all... it also shows which buses call at the stops nearest the shops, and how many spaces are available in nearby car parks. In short, the platform also provides a wealth of additional information that will be useful to people who want to discover or re-discover the joys of shopping in Luxembourg City.
In spring 2020, the City of Luxembourg announced a series of financial-aid measures to help businesses weather the COVID-19 pandemic. In all, some €4 million were disbursed in the form of grants, and a further €1.086 million were distributed to businesses that had taken part in the direct voucher purchase scheme. Ultimately, the redesign of cityshopping.lu – which cost €156,944 including tax – is intended as a means of supporting businesses in the medium to long term by enhancing their online visibility.