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To mark the Yuletide season, the City of Luxembourg and the Luxembourg City Business Association (Union Commerciale de la Ville de Luxembourg – UCVL) have come up with some initiatives aimed at bringing Christmas magic to the capital. These include two competitions – one for children and one for retailers.
Drawing competition – "De Kleeschen an der Stad"
The holiday season is just around the corner and Christmas decorations are going up all around the city. The little ones are already getting excited for Saint Nicholas Day, which is just the first of many celebrations during the Yuletide. To spread Christmas cheer, the City of Luxembourg and the UCVL have launched a drawing competition in the City's elementary schools and foyers scolaires. Children aged 3–11 can submit their drawings on the topic of "De Kleeschen an der Stad" (Saint Nicholas in Luxembourg City) until 27 November 2021. Simply drop off your art at the Cityshopping Info Point (2, Place d'Armes, L-1136. Open Monday to Saturday, 10:00–17:00) or send it to firstname.lastname@example.org.
Twenty drawings (five drawings per school cycle) will then be selected by a panel of judges and put on display from 4 to 24 December 2021 in the shopfront windows of retailers participating in the project. After this, there will be an awards ceremony in January to congratulate the winners.
Shopfront window decoration competition
The city's retailers will also be encouraged to let their imaginations run wild. They're invited to adorn their windows or shopfront (or both!) with the most spectacular Christmas decorations to help create that magical, festive atmosphere that is unique to the holiday season. Retailers wishing to participate in the competition can register with the UCVL by sending an email to email@example.com by 24 November 2021. A panel will judge the displays according to the following criteria:
- Adherence to "The magic of Christmas" theme
- Originality of the decorations
- Overall creativity of the display
- Inclusion of shop products in the decor
- Overall visual appeal of the display
- Bonus points awarded for: Lights, animated displays, outdoor decorations (shopfronts, entrance, pavement decoration)
The winners will be awarded €4,000 (1st prize), €2,000 (2nd prize) and €1,000 (3rd prize) respectively – another great reason to put on your Christmas hat and create a festive display to bring a touch of magic to the capital. The three winners will then be given their prizes at an awards ceremony in January.
These projects are part of the City and the UCVL's efforts to further diversify retail offerings by getting retailers involved in creating a dynamic and attractive community life.
For more information and to read the competition rules, go to cityshopping.lu.